Diagnosing Marketing Symptoms with Lauren Allen

Marketing has long sought after to solve problems. Each problem has its own “symptoms” and, while they may all have different remedies, it’s a good thing to be familiar with typical symptoms. Our guest Lauren Allen is a solution-focused thinker and stresses the importance of being willing to work with a team to properly diagnose and assist each marketing problem.

Lauren Allen’s experience is rooted in creativity. She’d rather be creating a customer-facing story than reading analytics (although she’s well-rounded with both). In this episode, Jimi and Lauren answer questions like:

How does one’s skillset help determine if they’d fit in better at a smaller or larger organization?

Is it better to be a marketing specialist or generalist?

Why is it important to incorporate storytelling into marketing?

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